Yu Prize names semi-finalists for 2022 edition

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A total of 20 promising Chinese designers have been recognized as semi-finalists for the 2022 edition of Wendy Yu’s design competition, Yu Prize, founded by Wendy Yu, founder, and chief executive of Yu Holdings.

The annual award, which is presented with Shanghai Fashion Week and the Fédération de la Haute Couture et de la Mode, was established last year to assist new Chinese designers. ChenPeng was named the first Yu Prize winner in the country’s history.

Shanghai Fashion Week has announced 20 semi-finalists for its 2022 edition, who were chosen by a panel of judges that included Vice Secretary-General Lu Xiaolei, Executive President Pascal Morand of the Fédération de la Haute Couture et de la Mode, OTB Group President Renzo Rosso, Sara Sozzani Maino of Vogue Italia, Harrods managing director Michael Ward, and Wendy Yu.

Tianan Ding’s Ala Tianan, Yuchen Han’s Alienant, Bad Binch Tongtong, Cheng Cheng, Didu, Highlight, Louis Shengtao Chen’s Markgong, Marrknull, Nosense Official, Shi Chang’s Nosense Official, Victor Li’s Victor Wong, Yirantian’s Yirantian, Yuchen Han’s Alienant, Bad Binch Tongtong, Terrence Zhou’

The jury will shortlist the 20 semi-finalists down to a final ten on March 2, with the award ceremony during the next edition of Shanghai Fashion Week.

According to Wendy Yu, founder of the Yu Prize, “the level of talent in China is increasing all the time, and while we are excited to scout for the official winners of the Yu Prize, we also want to provide more opportunities to celebrate and help other participating designers who are rising to the top of their game gain recognition.”

Our plan, in collaboration with our Prize partners, emphasizes this even further; we all have a shared goal, which is to grow Chinese creatives as a community while also delivering game-changing possibilities to individuals.”

Yu Prize adds new Rising Voices Award for 2022

A cash prize, a showcase at the Sphere showroom during Paris Fashion Week, a show slot during Shanghai Fashion Week, a 12-month mentorship with OTB Group, retail support from Harrods, and promotion on China’s lifestyle platform Xiaohongshu, a new sponsor this edition, will be presented to the winner of the Yu Prize grand award in 2022. All semi-finalists will also receive training on establishing and increasing the profile and impact of their personal and fashion brands.

Yumee, a luxury Chinese cosmetics company, is again sponsoring the Yu Prize Infinite Beauty Award and has given a creative challenge for the semi-finalists: create a digital pattern inspired by Chinese art and beauty that may be applied to Yumee’s product line to win the award. The winner will receive a 50,000 Renminbi cash prize, which will be awarded based on merit to one or more designers and the opportunity to collaborate with the premium brand to launch a limited-edition capsule collection.

The second edition will also include a new Rising Voices Award sponsored by new collaboration partner Ugg. All semi-finalists will be asked to re-imagine the Ugg Classic Ultra Mini and Fluff Oh Yeah shoe designs presented to the winner. After being selected, the winning design will be produced and released to the public in time for the Ugg autumn/winter 2023 and spring/summer 2024 collections, respectively.

It will be handed to the designer whose concept “best corresponds with encouraging and empowering the younger generation, and the call for self-expression,” according to the organizers, who will also get a monetary reward of 100,000 Chinese yuan as well as a certificate of recognition.

According to Olivier Lorans, vice president and general manager of Deckers, the parent company of Ugg, “We are happy to join with the Yu Prize to provide a platform for China’s young designers while also aggressively fostering bold self-expression.” Deckers is the parent company of Ugg. ‘Ugg has always been an emotionally charged brand, and we believe in the potential of cooperation to help China’s emerging talents and voices grow larger and stronger,” says the company.

Designers Mary Katrantzou and Iris Van Herpen have been added to the jury for the 2022 edition of the design competition. They will be joined by other luminaries such as Jason Wu, Diane von Furstenberg, Yehyehyeh founder Shaway Yeh, Harrods Michael Ward, Ugg vice president of design Helene Frain, Farfetch Greater China president Judy Liu, and creative director, consultant, and stylist Jenke Ahmed Tailly.

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