Google asks a judge to dismiss Texas antitrust lawsuit about its ad business

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According to the company, a petition was filed Friday requesting a federal judge to dismiss most of the claims in an antitrust case brought by the state of Texas against Google. The corporation started in the filing that the Texas complaint isn’t “credible” and that the state failed to prove that the company’s advertising operation had violated antitrust regulations.

As Google Director of Economic Policy Adam Cohen put it in a blog post, “AG Paxton’s accusations are more heat than light, and we don’t think they satisfy the legal requirement to carry this matter to trial.” ‘The case misrepresents our company, our goods, and our motivations, and we are trying to have it dismissed because it fails to make viable antitrust accusations.’

In late 2020, Texas Attorney General Ken Paxton announced a lawsuit against Google, alleging that the company improperly maintained a monopoly in internet advertising. Texas renewed the lawsuit with a new complaint last week that was first filed in November but with some information redacted at the time before a court-ordered the complaint’s specifics to be made publicly available.

Several other states and the District of Columbia have joined the lawsuit against Google to hold the tech giant accountable. These include Alaska, Arkansas; Florida; Idaho; Indiana; Louisiana, Mississippi, Missouri, Montana, Nevada, North Dakota, South Carolina, South Dakota, Utah, Kentucky, and Puerto Rico.

As part of its defense, Google contends that Paxton “overlook[s] or misstates a litany of plain facts,” including charges that the firm struck a pact with Facebook to protect its online advertising supremacy by crushing a burgeoning ad purchasing method known as “header bidding.”

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While the New York Times reported that Facebook announced the partnership in 2018, it did not mention that Google provided its competitor with “special information and speed advantages to help the company succeed in the auctions that it did not offer to other partners — even including a guaranteed “win rate.”

Meta, embroiled in its antitrust issues, asked the court to dismiss an antitrust lawsuit brought by the Federal Trade Commission that could force the company to sell Instagram and WhatsApp. However, a judge ruled earlier this month that the FTC’s refiled suit would be permitted to proceed.

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