CES 2022 Ramping Up Amid Brands Going Virtual


Despite an increase in new Covid-19 infections, the Consumer Electronics Show (CES) in Las Vegas next week will not be canceled. Despite last-minute changes, it will be a hybrid event consisting of a physical performance in Las Vegas and a digital component for individuals who cannot attend the show in person.

The increasing resurgence of Covid-19 forced several corporations to rethink health insurance policies for persons attending the main event in the weeks preceding up to the event itself. On the other hand, CES authorities argue that the show must go on.

The International Consumer Electronics Show (CES 2022) will be held from January 3 to January 5, with media activities on January 3. Because of the epidemic, CES authorities decided to cancel the physical exhibition, which resulted in an all-digital event the following year. The last entirely in-person CES event, which took place in 2020, had 171,268 participants and 4,419 exhibitors together.

CES authorities revealed on December 23 that 42 exhibitors had withdrawn from the show over the previous week. According to accounts, the show floor dropped by less than seven percent due to the decline.

According to a statement sent to TechNewsWorld by CES authorities late on December 29, more than 2,200 firms have confirmed their attendance in person at CES 2022 in Las Vegas. However, according to CES authorities, the number of exhibitors has registered increased by 60 in recent days.

According to the Consumer Technology Association (CTA), a nonprofit trade organization that owns and organizes CES, “our emphasis remains on gathering the tech sector and providing those who cannot come in person the chance to enjoy the magic of CES online.”

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According to the organizers, CES 2022 will give businesses from across the globe, big and small, a chance to debut products, create brands, and form collaborations at the convention center in Las Vegas.

CES’ comprehensive health measures — vaccination requirement, masking, and availability of COVID-19 tests — combined with lower attendance and social distancing measures, the CTA is confident that attendees and exhibitors will have a worthwhile and productive event in Las Vegas or while experiencing it online.

Numbers Still Dropping

In its statement to TechNewsWorld, the CTA said that it would not offer new cancellation data. According to media sources, meta (formerly known as Facebook), Twitter, and Amazon have all announced cancellations in the recent week. Procter & Gamble, medical device maker Omron Healthcare, Intel unit Mobileye, boat builder Brunswick (BC), chipmaker AMD, and PC manufacturer MSI are among the companies that have joined this increasing list.

Lenovo, Microsoft, Google, AT&T, John Deere, TCL, T-Mobile, BMW, General Motors, TikTok, Pinterest, and Intel are among the companies that have said they would not participate in the live event. According to sources, the smartphone maker OnePlus has also canceled an in-person event in Las Vegas that was scheduled to coincide with CES this year.

The CES 2022 organizers were already anticipating a lesser conference this year due to a lack of interest from sponsors and technology firms in fully staffing in-person events. An increase in new infections caused by the omicron form, on the other hand, is driving organizers to contemplate more harsh measures in the wake of multiple high-profile cancellations from well-known athletes.

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CES 2022 may only attract 20-to-25 percent of its regular physical attendance as a consequence, according to some sources.

Precautions Imposed

Those who want to attend in-person activities at CES 2022 must adhere to a stringent set of health and safety guidelines. Proof of vaccination, mask use, and on-site Covid testing is required under these conditions.

According to the Consumer Electronics Show (CES), a Covid test must be completed by guests within 24 hours of visiting one of the show sites. Discrimination and social distancing techniques will also be used.

The CTA also said that it is collaborating with prominent health professionals in Nevada who support the best practices that will be discussed during the CES event.

“Due to the current political atmosphere, more individuals are working remotely and establishing virtual ties. But for me, there is nothing better than meeting in person,” said physician Tony Slonim, president, and CEO of Renown Health, which is one of the nation’s most inventive and progressive health systems. “That is fine; the job gets done,” he said. ” His views were contained in the written answer that CTA sent to TechNewsWorld in response to their query.

In the words of the organizers, “CES 2022 brings together progressive minds and dynamic pioneers who are passionate about delivering technology to the globe and changing lives.” The importance of this has never been greater than it is now. As Slonim pointed out, “the good news is that we are now more equipped than we have ever been to keep people safe, which is CES’s first concern.”

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He went on to say that the Consumer Technology Association, surrounding hotels, conference venues, and the City of Las Vegas have all worked tirelessly to ensure that this year’s in-person convention is a safe and successful one.


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